Category Archives: Inspiration
Coca Cola’s Novel Approach to Generating Awareness
This is a novel idea to generating audience activity- lower a music band suspended 50 meters in the air onto a concert stage by downloading music to your mobile phone. In the words of one of the marketers: “We took
Coca Cola’s Novel Approach to Generating Awareness
This is a novel idea to generating audience activity- lower a music band suspended 50 meters in the air onto a concert stage by downloading music to your mobile phone. In the words of one of the marketers: “We took
Smartphone Video Consumption Booming
It’s true, we love watching video everywhere. [[posterous-content:EHHmJFzzvCGaklurtlfd]] The convenience of connected devices in almost every space we sit, walk, eat or lie in makes the temptation of watching some form of entertainment almost too much to bear. “With the growth
Smartphone Video Consumption Booming
It’s true, we love watching video everywhere. [[posterous-content:EHHmJFzzvCGaklurtlfd]] The convenience of connected devices in almost every space we sit, walk, eat or lie in makes the temptation of watching some form of entertainment almost too much to bear. “With the growth
Oscar Mayer: It’s Yes Food
Oscar Mayer (Kraft Foods) needed to reposition and put cold cuts and processed meats into a new light so we would reconsider this “food”. Rightfully so, people are concerned with what goes in to a meat product that has a
Oscar Mayer: It’s Yes Food
Oscar Mayer (Kraft Foods) needed to reposition and put cold cuts and processed meats into a new light so we would reconsider this “food”. Rightfully so, people are concerned with what goes in to a meat product that has a
The Human Epoch- The Anthropocene
For thousands of years we humans have imagined the planet to be so vast and the resources so limitless that our impact was minimal. Because we could never see the broader, global changes our local actions where having, we isolated
The Human Epoch- The Anthropocene
For thousands of years we humans have imagined the planet to be so vast and the resources so limitless that our impact was minimal. Because we could never see the broader, global changes our local actions where having, we isolated
Do the Unexpected- Funded by Nike.
Nike hired two film makers to create a short film about its FuelBand smart bracelet. I know little about the product, though it is probably a new configuration of the Nike+ system that connects your shoe to your phone. (yup,
Do the Unexpected- Funded by Nike.
Nike hired two film makers to create a short film about its FuelBand smart bracelet. I know little about the product, though it is probably a new configuration of the Nike+ system that connects your shoe to your phone. (yup,
Writing Tips from Authors With Credibility
Kurt Vonnegut’s Eight Tips for writing a great story: 1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted. 2. Give the reader at least one character
Writing Tips from Authors With Credibility
Kurt Vonnegut’s Eight Tips for writing a great story: 1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted. 2. Give the reader at least one character
Using Comedy to Sell Ideas
BLITZ’s Head of Strategy, Tamer Kattan, is also a comedian. Like anyone who needs to learn a craft, he sought to understand how comedy works- timing, delivery, inflection, audience engagement, etc. Recently, he shared with me some secrets for presenting to
Using Comedy to Sell Ideas
BLITZ’s Head of Strategy, Tamer Kattan, is also a comedian. Like anyone who needs to learn a craft, he sought to understand how comedy works- timing, delivery, inflection, audience engagement, etc. Recently, he shared with me some secrets for presenting to
Ultrabook Temptations Social Campaign
“The Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on an Ultrabook.” The above short description captures the heart of the viral campaign. In this instance, “viral” is
Ultrabook Temptations Social Campaign
“The Temptations are a series of social experiments that explore just what people are prepared to do to get their hands on an Ultrabook.” The above short description captures the heart of the viral campaign. In this instance, “viral” is
Humanizing Technology
Wonderful commercial for Sony Xperia TV directed by Wes Anderson. Technology returns to the land of the “gee whiz” imagination of a child. Solid stop animation fun to boot.
Humanizing Technology
Wonderful commercial for Sony Xperia TV directed by Wes Anderson. Technology returns to the land of the “gee whiz” imagination of a child. Solid stop animation fun to boot.
Steal Like An Artist
The beauty of being someone involved with creative services or the design world or design craft (take your pick), is that we can unabashedly admit and even celebrate that we steal. We steal other people’s ideas and executions. We build
Steal Like An Artist
The beauty of being someone involved with creative services or the design world or design craft (take your pick), is that we can unabashedly admit and even celebrate that we steal. We steal other people’s ideas and executions. We build
