Category Archives: Marketing
Talk: Creating Content that Drives Traffic
It was a pleasure giving a talk to LAANE- Los Angeles Alliance For A New Economy – on how to create compelling content. Basic rule of thumb… first know what your audience will be attracted to and what need you
Talk: Creating Content that Drives Traffic
It was a pleasure giving a talk to LAANE- Los Angeles Alliance For A New Economy – on how to create compelling content. Basic rule of thumb… first know what your audience will be attracted to and what need you
2010 ADDY Awards
Blitz recently won a Silver ADDY award for our work on Halo Waypoint Mobile. You can read more on our Facebook page. As of Friday night (5/6/11), I just delivered a 212-pg. deck that may lead to more awards across
2010 ADDY Awards
Blitz recently won a Silver ADDY award for our work on Halo Waypoint Mobile. You can read more on our Facebook page. As of Friday night (5/6/11), I just delivered a 212-pg. deck that may lead to more awards across
Blitz in the NY Times- Notable
Today, my agency, Blitz, was mentioned for its recent work and awards in the NY Times Media & Advertising Section. The article pointed out that we are the digital agency of record (DAOR) for several accounts. To be accurate, here’s the
Blitz in the NY Times- Notable
Today, my agency, Blitz, was mentioned for its recent work and awards in the NY Times Media & Advertising Section. The article pointed out that we are the digital agency of record (DAOR) for several accounts. To be accurate, here’s the
Using Community Feelings to Surface Content
The NBC Washington station has done an excellent job of using social commentary to surface articles to its home page that may or may not be the story choices of the editorial staff. They surface what people are reading most, but they do more than other news sites- they communicate how their readers are feeling about a news piece. Brilliant.
Using Community Feelings to Surface Content
The NBC Washington station has done an excellent job of using social commentary to surface articles to its home page that may or may not be the story choices of the editorial staff. They surface what people are reading most, but they do more than other news sites- they communicate how their readers are feeling about a news piece. Brilliant.
Rapid Strategic and Tactical Ideation Baked In
If the goal of every process is to find the best ideas, then generating informal drawings early in the discovery process creates quick definition that when expanded upon, leads to solid ideas. It’s like NASA- faster, better, cheaper… just add “effective” to the equation and real value is discovered.
Rapid Strategic and Tactical Ideation Baked In
If the goal of every process is to find the best ideas, then generating informal drawings early in the discovery process creates quick definition that when expanded upon, leads to solid ideas. It’s like NASA- faster, better, cheaper… just add “effective” to the equation and real value is discovered.
Holding A Client's Attention with Site-Scapes
When presenting the discoveries made about a client’s business, we have historically presented documentation that is largely ineffective because it subscribes to the idea that breadth creates value. This has the effect of drawing the client into the information rather than into the story. The solution may be to provide visual summaries that are quickly comprehended and hold a client’s attention.
Holding A Client's Attention with Site-Scapes
When presenting the discoveries made about a client’s business, we have historically presented documentation that is largely ineffective because it subscribes to the idea that breadth creates value. This has the effect of drawing the client into the information rather than into the story. The solution may be to provide visual summaries that are quickly comprehended and hold a client’s attention.
Learning The Basics of Balsamic
Launching a new brand is daunting. Launching a new brand around a misunderstood product possibly even more difficult. The process requires immersing oneself into the client’s business. In this post (part 1 of 2) I share with you some historical information on traditional Balsamic vinegar from Italy.
Learning The Basics of Balsamic
Launching a new brand is daunting. Launching a new brand around a misunderstood product possibly even more difficult. The process requires immersing oneself into the client’s business. In this post (part 1 of 2) I share with you some historical information on traditional Balsamic vinegar from Italy.
An Informal Survey of Nokia's Brand
From an informal email survey I conducted, I found that the Nokia brand fails to garner significant attention in the North American market. If they were to unify their marketing communications and target the business user with their new smartphone + application store, they could revive their image. Read the survey results and my thoughts on the opportunity that could be exploited.
An Informal Survey of Nokia's Brand
From an informal email survey I conducted, I found that the Nokia brand fails to garner significant attention in the North American market. If they were to unify their marketing communications and target the business user with their new smartphone + application store, they could revive their image. Read the survey results and my thoughts on the opportunity that could be exploited.
Is Nokia Irrelevant in the Smart Phone Age?
Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion.
Is Nokia Irrelevant in the Smart Phone Age?
Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion.
The Cube: Nissan "Shifts" Towards Millennium Generation
Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue.
The Cube: Nissan "Shifts" Towards Millennium Generation
Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue.
