Category Archives: Projects
FOCUS, resiliency training for military families
For the last eight years, the military families of the United States have been deployed multiple times to various combat zones. The toll on those families is enormous. To address the stresses of the deployment cycle is the FOCUS program. I helped create the digital version of the physical program found only on military bases around the country. Now it can reach more families.
FOCUS, resiliency training for military families
For the last eight years, the military families of the United States have been deployed multiple times to various combat zones. The toll on those families is enormous. To address the stresses of the deployment cycle is the FOCUS program. I helped create the digital version of the physical program found only on military bases around the country. Now it can reach more families.
Savings.com Launches New Feature
A new feature launched recently to existing online property, savings.com. I helped build a “question and answer” system that generates a more personalized experience with the site’s community. The project required a detailed understanding of the mechanics of the current property and other Q & A platforms.
Savings.com Launches New Feature
A new feature launched recently to existing online property, savings.com. I helped build a “question and answer” system that generates a more personalized experience with the site’s community. The project required a detailed understanding of the mechanics of the current property and other Q & A platforms.
Learning The Basics of Balsamic
Launching a new brand is daunting. Launching a new brand around a misunderstood product possibly even more difficult. The process requires immersing oneself into the client’s business. In this post (part 1 of 2) I share with you some historical information on traditional Balsamic vinegar from Italy.
Learning The Basics of Balsamic
Launching a new brand is daunting. Launching a new brand around a misunderstood product possibly even more difficult. The process requires immersing oneself into the client’s business. In this post (part 1 of 2) I share with you some historical information on traditional Balsamic vinegar from Italy.
Is Nokia Irrelevant in the Smart Phone Age?
Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion.
Is Nokia Irrelevant in the Smart Phone Age?
Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion.
The Cube: Nissan "Shifts" Towards Millennium Generation
Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue.
The Cube: Nissan "Shifts" Towards Millennium Generation
Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue.
Paris Needs A Bike Rental Redesign
A city-wide bike rental service is a brilliant solution for congested urban areas. When the expectation is “access” and “ease of use”, the check-out process must support that promise. Here is an account that underscores numerous usability problems which undermined my confidence in the transaction.
Paris Needs A Bike Rental Redesign
A city-wide bike rental service is a brilliant solution for congested urban areas. When the expectation is “access” and “ease of use”, the check-out process must support that promise. Here is an account that underscores numerous usability problems which undermined my confidence in the transaction.
Green Marketing Imperative
Do consumers care about your green marketing efforts? Will the interest fad? Are there market opportunities in evolving your business to become sustainable? Research is showing that the time to make a shift is now. Don’t put it off due to an economic down-turn. Position yourself for the recovery!
Green Marketing Imperative
Do consumers care about your green marketing efforts? Will the interest fad? Are there market opportunities in evolving your business to become sustainable? Research is showing that the time to make a shift is now. Don’t put it off due to an economic down-turn. Position yourself for the recovery!
Sustainable Bamboo Frame
Sustainability is a word that has made huge in-roads into corporate America. It’s more than just a new business buzz word. From top down changes to grass roots experimentations, change is in the air. This new bike frame epitomizes the experiments of individuals testing and developing till a new product becomes commercially viable.
Sustainable Bamboo Frame
Sustainability is a word that has made huge in-roads into corporate America. It’s more than just a new business buzz word. From top down changes to grass roots experimentations, change is in the air. This new bike frame epitomizes the experiments of individuals testing and developing till a new product becomes commercially viable.
